![]() ![]() LinkedIn’s founders reasoned that if they were able to attract entrepreneurs to their site, then they would also attract those seeking job opportunities and with them, recruiters. The San Francisco Bay Area was their initial target, and they knew that in Silicon Valley and the Bay Area, entrepreneurship and jobs were the hottest topics going. LinkedIn’s founders began by focusing on geographies they knew well. They chose to seek out and recruit those users who were both well-known and sufficiently sought-after that they would act as champions for the service, bringing a large following with them to the site. LinkedIn’s strategy for business successįirst and foremost, LinkedIn’s founders made the smart decision to spend their marketing efforts on those customers who could generate the most returns. Launched during the social-networking craze several years ago, competition was fierce for the small company in Mountain View, California. How does a company with a marketing department of two people and almost zero promotional spending become the world’s most popular business-networking site? Excellent references. LinkedIn started out as a small blip in the crowded social networking market but rapidly became the platform of choice for linking professionals around the globe. ![]()
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